The Secret to Successful Crisis Management in the 21st Century

There’s no denying it. Social media, the real-time news cycle and mobile technology have changed the landscape for crisis management. These changes include: heightened stakeholder expectations of two-way communication and transparency in a crisis; amplifying the speed at which organizations need to be prepared to respond and communicate in a crisis; the fact that it is becoming increasingly difficult for you to get ahead of the story and position your organization as the narrative of its own crisis.

But whether we like it or not, these are today’s crisis realities and successful crisis management depends on your team’s ability to manage these real-time challenges that the digital landscape presents, while simultaneously managing the actual crisis in real-time.

So then if these are today’s crisis realities, how can you arm your team with the skills, mindset and tools to make these realities and challenges work for your organization rather than against it? In other words, what is the secret to successful crisis management in this 21st century?

This is the topic of Melissa Agnes's TEDx Talk, which she delivered in LA in 2015. Within this 18 minute presentation, Melissa discusses the impacts that the digital landscape have on crisis management and provides THE secret to successful crisis management in this 21st century.